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Solar's probable foray into UAAP/NCAA: An endorsement
Mon, Aug 11, 2008 by Pandaemonaeon
In a move that further cements the cable TV conglomerate as the leader in the field of sports programming, Solar Entertainment has emerged as the victor in a grueling bidding war for the broadcast rights to the nation's top professional basketball league the PBA, beating network giant ABS-CBN in the process. Having already locked up Manny Pacquiao's fights, the Olympics, NBA/WNBA, FIBA Euroleague, WWE (to some sporting extent) and FIFA for the next couple of years, there's only one other market Solar has yet to carve their niche in: collegiate sports.
Indeed, Solar for many years have been showing WNCAA highlights as well as sporadic inter-collegiate tournaments such as the Fil-oil Flying V and Champion's League, but we're talking about the two collegiate leagues that matter - the NCAA and UAAP. ABS-CBN currently holds the rights to both leagues with UAAP signed up until 2010 and NCAA in 2011. Pursuing the two leagues aggressively is already a no-brainer but The 15th Parallel -- a very influential website according to 6 people we surveyed in their death beds -- would like to vouch for Solar anyway and offer our endorsement even this early.
In this piece, we will use Solar's above-and-beyond coverage of the current Beijing Olympics to prove our point and to show why they are the right people for the job.
Marketing
Boasting an eclectic array of creative promos and teasers that independent critic durden_tyler refers to as "not that bad", Solar's creative team will definitely boost interest on the product whether you're a fan or not with it's promos that offer an intriguing combination of surreality, toilet humor and repetitiveness.
Also, expect Solar to revive the cult hit "Papables" (a short-lived ad that uses Carmelo Anthony and Al Harrington as sex symbols to entice more viewers who are most likely female, judging from the theme) now that they have a wide selection of irresistible athletes to exploit.
High revenues
With their ingenious 4:1 commercial ratio (4 minutes of commercials every minute), Solar is considered as one of the top channels in the world in terms of ad placement, second only to Ethiopia's "Money for Food" network. An ingenious strategy (partially inspired by select bathroom stalls charging 10 pesos for the use of their facilities) that appeals to the viewers demand to have deadball situations or an exciting replay of a highlight-reel play be pre-empted by a stream of commercials and at the same time, reaping revenue for the recipients.
Read more »
(3) comments | Viewed 142 times
5 Tagalog UAAP Indie Films
Thu, Aug 7, 2008 by Purple and Gold
In a state of boredom and with no inspiration and direction to post anything sensible right now, I have decided to rip-off Pandaemonaeon because I lack originality, like when Ateneans and Lasallians take turns ripping FEU and UE apart for their lack of originality. Such examples are 'Salikidu' from Ateneo de Manila's 'Halikinu' and UE's 'Go go UE' from De La Salle's 'Go go La Salle'. This is going to be corny because the joke has been sold by Panda already, but please, allow me. I'm a contributor of this site! And you're not! Ha Ha!
The indie film industry has been a hit across the country right now, or in Manila, at the least. Movie production has never been THIS easy. You just need: a set of cameras, the houses of your friends as movie sets, members of your school acting club as the movie stars, and some pirated movie-editing software from Demonoid.com and voila! You're ready to make an indie film. You'd film about how life sucks in this damned nation, or maybe you'd film how oppressed workers rally in front of their company and then get shot by the guards, or maybe you can do a movie with 90 percent of the lines with at least 5 curse words. The possibilities are endless!
Basketball also never runs out of possibilities. We have seen it all. From hit and runs, players getting shot, players manipulating scores, protests here, protests there. College basketball has been messy and exciting at the same time, both on and off the court. Especially true in online forums. So allow us to give you more college hoops by giving you indie movies from Cinemalaya, about college hoops this time. Remember, the crew hit to see Cinemalaya and see Atong Redillas once again! We asked for his autograph.
(Okay, let's get back to indie basketball flicks.)
Read more »
(0) comments | Viewed 132 times
Mon, Aug 11, 2008 by Pandaemonaeon
In a move that further cements the cable TV conglomerate as the leader in the field of sports programming, Solar Entertainment has emerged as the victor in a grueling bidding war for the broadcast rights to the nation's top professional basketball league the PBA, beating network giant ABS-CBN in the process. Having already locked up Manny Pacquiao's fights, the Olympics, NBA/WNBA, FIBA Euroleague, WWE (to some sporting extent) and FIFA for the next couple of years, there's only one other market Solar has yet to carve their niche in: collegiate sports. Indeed, Solar for many years have been showing WNCAA highlights as well as sporadic inter-collegiate tournaments such as the Fil-oil Flying V and Champion's League, but we're talking about the two collegiate leagues that matter - the NCAA and UAAP. ABS-CBN currently holds the rights to both leagues with UAAP signed up until 2010 and NCAA in 2011. Pursuing the two leagues aggressively is already a no-brainer but The 15th Parallel -- a very influential website according to 6 people we surveyed in their death beds -- would like to vouch for Solar anyway and offer our endorsement even this early.
In this piece, we will use Solar's above-and-beyond coverage of the current Beijing Olympics to prove our point and to show why they are the right people for the job.
Marketing
Boasting an eclectic array of creative promos and teasers that independent critic durden_tyler refers to as "not that bad", Solar's creative team will definitely boost interest on the product whether you're a fan or not with it's promos that offer an intriguing combination of surreality, toilet humor and repetitiveness.
Also, expect Solar to revive the cult hit "Papables" (a short-lived ad that uses Carmelo Anthony and Al Harrington as sex symbols to entice more viewers who are most likely female, judging from the theme) now that they have a wide selection of irresistible athletes to exploit.
High revenues
With their ingenious 4:1 commercial ratio (4 minutes of commercials every minute), Solar is considered as one of the top channels in the world in terms of ad placement, second only to Ethiopia's "Money for Food" network. An ingenious strategy (partially inspired by select bathroom stalls charging 10 pesos for the use of their facilities) that appeals to the viewers demand to have deadball situations or an exciting replay of a highlight-reel play be pre-empted by a stream of commercials and at the same time, reaping revenue for the recipients.
Read more »
(3) comments | Viewed 142 times
5 Tagalog UAAP Indie Films
Thu, Aug 7, 2008 by Purple and Gold
In a state of boredom and with no inspiration and direction to post anything sensible right now, I have decided to rip-off Pandaemonaeon because I lack originality, like when Ateneans and Lasallians take turns ripping FEU and UE apart for their lack of originality. Such examples are 'Salikidu' from Ateneo de Manila's 'Halikinu' and UE's 'Go go UE' from De La Salle's 'Go go La Salle'. This is going to be corny because the joke has been sold by Panda already, but please, allow me. I'm a contributor of this site! And you're not! Ha Ha!The indie film industry has been a hit across the country right now, or in Manila, at the least. Movie production has never been THIS easy. You just need: a set of cameras, the houses of your friends as movie sets, members of your school acting club as the movie stars, and some pirated movie-editing software from Demonoid.com and voila! You're ready to make an indie film. You'd film about how life sucks in this damned nation, or maybe you'd film how oppressed workers rally in front of their company and then get shot by the guards, or maybe you can do a movie with 90 percent of the lines with at least 5 curse words. The possibilities are endless!
Basketball also never runs out of possibilities. We have seen it all. From hit and runs, players getting shot, players manipulating scores, protests here, protests there. College basketball has been messy and exciting at the same time, both on and off the court. Especially true in online forums. So allow us to give you more college hoops by giving you indie movies from Cinemalaya, about college hoops this time. Remember, the crew hit to see Cinemalaya and see Atong Redillas once again! We asked for his autograph.
(Okay, let's get back to indie basketball flicks.)
Read more »
(0) comments | Viewed 132 times
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