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Solar's probable foray into UAAP/NCAA: An endorsement
Mon, Aug 11, 2008 by Pandaemonaeon
In a move that further cements the cable TV conglomerate as the leader in the field of sports programming, Solar Entertainment has emerged as the victor in a grueling bidding war for the broadcast rights to the nation's top professional basketball league the PBA, beating network giant ABS-CBN in the process. Having already locked up Manny Pacquiao's fights, the Olympics, NBA/WNBA, FIBA Euroleague, WWE (to some sporting extent) and FIFA for the next couple of years, there's only one other market Solar has yet to carve their niche in: collegiate sports.
Indeed, Solar for many years have been showing WNCAA highlights as well as sporadic inter-collegiate tournaments such as the Fil-oil Flying V and Champion's League, but we're talking about the two collegiate leagues that matter - the NCAA and UAAP. ABS-CBN currently holds the rights to both leagues with UAAP signed up until 2010 and NCAA in 2011. Pursuing the two leagues aggressively is already a no-brainer but The 15th Parallel -- a very influential website according to 6 people we surveyed in their death beds -- would like to vouch for Solar anyway and offer our endorsement even this early.
In this piece, we will use Solar's above-and-beyond coverage of the current Beijing Olympics to prove our point and to show why they are the right people for the job.
Marketing
Boasting an eclectic array of creative promos and teasers that independent critic durden_tyler refers to as "not that bad", Solar's creative team will definitely boost interest on the product whether you're a fan or not with it's promos that offer an intriguing combination of surreality, toilet humor and repetitiveness.
Also, expect Solar to revive the cult hit "Papables" (a short-lived ad that uses Carmelo Anthony and Al Harrington as sex symbols to entice more viewers who are most likely female, judging from the theme) now that they have a wide selection of irresistible athletes to exploit.
High revenues
With their ingenious 4:1 commercial ratio (4 minutes of commercials every minute), Solar is considered as one of the top channels in the world in terms of ad placement, second only to Ethiopia's "Money for Food" network. An ingenious strategy (partially inspired by select bathroom stalls charging 10 pesos for the use of their facilities) that appeals to the viewers demand to have deadball situations or an exciting replay of a highlight-reel play be pre-empted by a stream of commercials and at the same time, reaping revenue for the recipients.
To increase it's effectiveness, Solar employs a cutting-edge tactic that's unheard of in the world of advertising - inserting animated ads that take up nearly half of the screen. This ensures that the viewer is thinking of cleaning solutions for their genitalia and brand new junk foods by obscuring their view of the court. ''Putangina! Mga hindot kayo!'' exclaimed a random viewer we polled, perhaps upset that Solar beat her to this financially-rewarding idea. Solar also didn't forget about the growing number of concerned widescreen TV owners as their ads were actually meant for 720p displays and scales down for shorter resolutions, ensuring that your enjoyment of commercial feeds will be in the highest possible quality.
Scheduling
Having a single channel devoted entirely to basketball (BTV), Solar has the freedom to allocate air time for both leagues whichever they see fit. In the event that it clashes with a previous commitment, Solar has the inate ability to stamp the words "Via Satellite" on it's feed. Since normal individuals attribute "via satellite" with the phrase "live via satellite" it creates a false notion that it's live while providing the company the wiggle-room to claim that no one said anything about the broadcast being live when called upon. It's this sheer craftiness that makes Solar all the more worthy of hosting such reputable leagues.
Commentating
While their panel isn't as exposed as Studio 23's crew of radio DJs who "moonlight" as announcers (spearheaded by the legend that is Boom Gonzales), Solar's roster aren't chopped liver. With a core rotation that includes big man Vito Lazatin, the loud and boisterous Bobby Yan, and play-by-play stalwarts Mico Halili and Anthony Suntay, the scales are surely and slowly tipping in Solar's favor. Throw in the double trouble tandem of "The Dean" Quinito Henson and Chino Trinidad (who owns career averages of 16ppg - pabati's per game) and it's destined to be a no-contest.
Music
Solar can easily apply the proper background music to their promotional material thanks to their massive mp3 collection (built entirely from years of meticulous torrent downloads) which is cited by experts as the most comprehensive mp3 database in the industry.
Comprising mostly of metalcore, death metal and other tracks that feature incoherent gargling and technical jargon, Solar occassionally branches out to non-intellectual genres as evidenced by their use of Tyler Bates's "To Victory" which is the defacto theme song for every ad that involves either "two guys beating the shit out of each other" or "one guy beating the odds".
Picture Quality
To coincide with their affinity for metal, Solar intentionally makes the picture quality of their broadcast murky and saturated as if taped from a very, very deep, forsaken bunker in Chechnya. This is to satisfy the grim and necro requirements of their kind and is particularly evident in such inverted frostbitten sports like swimming and diving.
Courtside Reporters
As an impartial observer, I'll admit this isn't Solar's strong suit. While fringe starter Lia Cruz is shouldering all the load (with fellow ABS-CBN alumnus Cesca Litton providing occassional back-up minutes), Studio 23 parades an extremely deep and illustrious rotation bannered by reigning UAAP MVP Sharon Yu. If the situation isn't lopsided enough, the network also holds the "Bird Rights" to former talents such as George Rocha, Agnes Tapia and Chinie Canivel, coupled with an unparalleled scouting team.
Verdict
So in closing, I don't think it's even up for debate: Solar is the way to go. If you don't think so well, mull it over again. You won't be disappointed... just like the millions of viewers who tuned in to watch the 2008 Beijing Olympics opening.
Mon, Aug 11, 2008 by Pandaemonaeon
In a move that further cements the cable TV conglomerate as the leader in the field of sports programming, Solar Entertainment has emerged as the victor in a grueling bidding war for the broadcast rights to the nation's top professional basketball league the PBA, beating network giant ABS-CBN in the process. Having already locked up Manny Pacquiao's fights, the Olympics, NBA/WNBA, FIBA Euroleague, WWE (to some sporting extent) and FIFA for the next couple of years, there's only one other market Solar has yet to carve their niche in: collegiate sports. Indeed, Solar for many years have been showing WNCAA highlights as well as sporadic inter-collegiate tournaments such as the Fil-oil Flying V and Champion's League, but we're talking about the two collegiate leagues that matter - the NCAA and UAAP. ABS-CBN currently holds the rights to both leagues with UAAP signed up until 2010 and NCAA in 2011. Pursuing the two leagues aggressively is already a no-brainer but The 15th Parallel -- a very influential website according to 6 people we surveyed in their death beds -- would like to vouch for Solar anyway and offer our endorsement even this early.
In this piece, we will use Solar's above-and-beyond coverage of the current Beijing Olympics to prove our point and to show why they are the right people for the job.
Marketing
Boasting an eclectic array of creative promos and teasers that independent critic durden_tyler refers to as "not that bad", Solar's creative team will definitely boost interest on the product whether you're a fan or not with it's promos that offer an intriguing combination of surreality, toilet humor and repetitiveness.
Also, expect Solar to revive the cult hit "Papables" (a short-lived ad that uses Carmelo Anthony and Al Harrington as sex symbols to entice more viewers who are most likely female, judging from the theme) now that they have a wide selection of irresistible athletes to exploit.
High revenues
With their ingenious 4:1 commercial ratio (4 minutes of commercials every minute), Solar is considered as one of the top channels in the world in terms of ad placement, second only to Ethiopia's "Money for Food" network. An ingenious strategy (partially inspired by select bathroom stalls charging 10 pesos for the use of their facilities) that appeals to the viewers demand to have deadball situations or an exciting replay of a highlight-reel play be pre-empted by a stream of commercials and at the same time, reaping revenue for the recipients.
To increase it's effectiveness, Solar employs a cutting-edge tactic that's unheard of in the world of advertising - inserting animated ads that take up nearly half of the screen. This ensures that the viewer is thinking of cleaning solutions for their genitalia and brand new junk foods by obscuring their view of the court. ''Putangina! Mga hindot kayo!'' exclaimed a random viewer we polled, perhaps upset that Solar beat her to this financially-rewarding idea. Solar also didn't forget about the growing number of concerned widescreen TV owners as their ads were actually meant for 720p displays and scales down for shorter resolutions, ensuring that your enjoyment of commercial feeds will be in the highest possible quality.Scheduling
Having a single channel devoted entirely to basketball (BTV), Solar has the freedom to allocate air time for both leagues whichever they see fit. In the event that it clashes with a previous commitment, Solar has the inate ability to stamp the words "Via Satellite" on it's feed. Since normal individuals attribute "via satellite" with the phrase "live via satellite" it creates a false notion that it's live while providing the company the wiggle-room to claim that no one said anything about the broadcast being live when called upon. It's this sheer craftiness that makes Solar all the more worthy of hosting such reputable leagues.
Commentating
While their panel isn't as exposed as Studio 23's crew of radio DJs who "moonlight" as announcers (spearheaded by the legend that is Boom Gonzales), Solar's roster aren't chopped liver. With a core rotation that includes big man Vito Lazatin, the loud and boisterous Bobby Yan, and play-by-play stalwarts Mico Halili and Anthony Suntay, the scales are surely and slowly tipping in Solar's favor. Throw in the double trouble tandem of "The Dean" Quinito Henson and Chino Trinidad (who owns career averages of 16ppg - pabati's per game) and it's destined to be a no-contest.
Music Solar can easily apply the proper background music to their promotional material thanks to their massive mp3 collection (built entirely from years of meticulous torrent downloads) which is cited by experts as the most comprehensive mp3 database in the industry.
Comprising mostly of metalcore, death metal and other tracks that feature incoherent gargling and technical jargon, Solar occassionally branches out to non-intellectual genres as evidenced by their use of Tyler Bates's "To Victory" which is the defacto theme song for every ad that involves either "two guys beating the shit out of each other" or "one guy beating the odds".
Picture Quality
To coincide with their affinity for metal, Solar intentionally makes the picture quality of their broadcast murky and saturated as if taped from a very, very deep, forsaken bunker in Chechnya. This is to satisfy the grim and necro requirements of their kind and is particularly evident in such inverted frostbitten sports like swimming and diving.
Courtside Reporters
As an impartial observer, I'll admit this isn't Solar's strong suit. While fringe starter Lia Cruz is shouldering all the load (with fellow ABS-CBN alumnus Cesca Litton providing occassional back-up minutes), Studio 23 parades an extremely deep and illustrious rotation bannered by reigning UAAP MVP Sharon Yu. If the situation isn't lopsided enough, the network also holds the "Bird Rights" to former talents such as George Rocha, Agnes Tapia and Chinie Canivel, coupled with an unparalleled scouting team.
Verdict
So in closing, I don't think it's even up for debate: Solar is the way to go. If you don't think so well, mull it over again. You won't be disappointed... just like the millions of viewers who tuned in to watch the 2008 Beijing Olympics opening.
oh yes, put UAAP/NCAA on Solar. I have Destiny Cable! lolz
Don't put the UAAP/NCAA in Solar. We don't have Destiny Cable!!!
Copyright © The 15th Parallel
Comment: 3
And I don't know why you Solar faggots are giving the article a low rating; we're helping you!